I’m Alyssa, a creative producer and strategist with a background in global brand marketing and a deep love for building thoughtful, sustainable content. I’m equal parts big-picture thinker and detail-obsessed nitpicker, and I genuinely love helping ideas and big dreams turn into something real.

I spent over ten years producing and marketing content for major entertainment brands, including work at Nickelodeon and Paramount. That experience taught me how to think at scale and I became an expert in how campaigns are built, how audiences are reached, and how creative teams stay aligned under pressure.

Over time, I became increasingly drawn to the creator side of the industry, where ideas move faster, voices are more personal, and content lives or dies by its ability to connect.

Today, my work sits at the intersection of those two worlds. I bring the structure, polish, and strategic thinking of legacy media into the creator economy without losing the agility that makes it work.

When I’m not working, you’ll usually find me listening to a podcast, needlepointing, or hanging out with my dog (who likes to chime in during Zoom meetings from time to time).